Lights, camera, AI

From analogue to algorithm, pen to pixel, the way we create, deliver, and consume media is undergoing a monumental shift. AI is shaping both the traditional and new media landscapes in ways that were once confined to science fiction. Whether it’s hyper-personalised content recommendations, streamlining production workflows, or generating original works of art, AI is rewriting the rules of storytelling and reimagining the media business.

For traditional media, AI is breathing new life into legacy platforms by optimising distribution, uncovering untapped audience insights, and monetising content in new ways. For example, we are seeing an increase in licensing deals in which AI developers can use IP-protected assets to train AI tools. Meanwhile, in the dynamic world of new media, it’s at the heart of everything from music generators to dynamic gaming and virtual influencers. But with this surge of innovation comes complex legal questions, many of which are the subject of ongoing litigation.

Get ready to explore legal and commercial matters at the frontier of technology and creativity.